Absolut Citron Lemon Vodka

When this smooth lemon vodka hit the market 35 years ago it quickly became – and still is – our best-selling flavored vodka. With our recent enhancement in both flavor and design, our bet is that Absolut Citron will keep its second to none position for a good while. Now, was it that Absolut Citron inspired the creation of the Cosmopolitan, one of the world’s best known modern cocktails, that brought it fame? Or that the most influential trend setters started ordering “Cosmo” in the coolest bars and clubs? Or simply that Absolut Citron both enhances a wide selection of drinks and works brilliantly on its own just by adding ice? Honestly, we are not entirely sure, but nevertheless very happy to have Absolut Citron in the limelight of the flavored vodka scene.</div>

Water, Vodka, Natural Flavour

History -Absolut was established in 1879 by Lars Olsson Smith. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly's product. Smith offered free boat rides to the distillery and "Rent Brännvin" was highly successful. L.O. Smith the founder of Absolut Rent Brännvin In 1917, the Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. Renat is the name of another vodka product sold by Pernod Ricard Sweden AB. Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). The vodka is made from winter wheat and is produced now only in Åhus.

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