Absolut Vodka

It is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion.

Water, Vodka

History -Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

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