The 7 and 7 cocktail, also known as the Seven and Seven or Seagram's Seven Crown and 7 Up, is a classic cocktail made with Seagram's Seven Crown whiskey and 7 Up, a lemon-lime flavored carbonated soft drink. The origins of the 7 and 7 cocktail are not well-known, but it is believed to have originated in the United States in the 1950s or 1960s. The cocktail became especially popular during the 1970s, and has remained a favorite drink for whiskey lovers ever since. The drink is also refreshing and easy to drink, with a sweet and tangy flavor that balances the richness of the whiskey.

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